Enhance the website's user interface and user experience while maintaining the existing content and structure predominantly intact.
At West, I was given the oppurtunity for the website overhaul as the sole UX designer initially, who led the design team by designing and managing the website UI and UX, collaborating with stakeholders, managers, developers etc for smooth execution of the end product.
Uncover primary usability challenges across all pages, implement a revitalized visual design coupled with enhanced user experience (UX) and user interface (UI), and establish updated branding guidelines. Elevate the website's aesthetic appeal and functionality to enhance users' online shopping, research, and overall interaction, incorporating refinements and personalized touches.
Initially, we contemplated implementing minor design changes to enhance the website's appearance. However, upon further consideration, we embraced the idea of a complete Brand Refresh to offer users a fresh experience with some updated UX elements. We were cautious about avoiding overwhelming users with drastic changes that might disrupt familiarity.
While acknowledging the pressing need for change, we also recognized the importance of catering to our existing audience, primarily comprising customers, researchers, scientists, and investors. Therefore, we decided to adopt a phased approach, ensuring that users accustomed to the current sitemap could adapt gradually to the evolving website experience.
Given that the website structure largely remained unchanged, I opted to bypass creating low fidelity wireframes. Instead, I delved into high fidelity wireframes, starting with the landing page. I generated a range of design options to ultimately settle on a cohesive theme.
We've preserved West Branding's timeless colors, honoring decades of legacy. To infuse a fresh vibe, we introduced a palette of complementary hues, incorporated new patterns, and infused the brand with innovative design elements. Our revamp also includes a set of newly crafted icons, enhancing the overall visual appeal and modernizing the brand's identity.
Designing for a diverse age range, from 18 and up, compelled me to ensure universal accessibility. Implementing standards such as W3C's Web Content Accessibility Guidelines (WCAG) 2.1 and Google's "Accessibility for Teams," I focused on creating an inclusive experience. From font colors and styles to button colors and text size, every detail was crafted with user accessibility in mind..
Most of the pages in the old website design had similar UI to the above pages
More than 100 screens were designed for the website with curated and fresh UI / UX.
“ You played an instrumental role in the successful production release of E-commerce with S/4 HANA. Your commitment and passion to create a great user intuitive experience & journey for our customers has been commendable. Thanks once again for your dedication, efforts and team work to deliver this. Keep up the good work! “
Hi Keerthana - Just wanted to send you a personal thank you note!
I
dont think we will be here today without your creativity and
comprehension. You did a fantastic job in bringing together
the whole
website design, blending the new branding in as well.
Great job and
thank you!
