Keerthana Reddy

Google Pay

UI/UX Case Study

Google Pay is a mobile payment app which is a quick, easy, contactless and secure way to pay online, in stores or send money to friends and family.

Mobile payment apps in India

Digital payments are transactions that take place via digital or online modes, with no physical exchange of money involved. Mobile payment apps gained immense popularity in India and have become an integral part of the country's digital ecosystem. India tops world ranking in digital payments.

Features of Google pay app

Contactless Payments:

Make payments easily using phone numbers / account details / QR codes etc

Fast and Efficient:

Payments are processed within seconds or minutes.

Online Shopping:

Enjoy secure and seamless transactions when purchasing from websites or mobile apps.

In-Store Payments:

Scan QR codes or use other contactless methods for swift payments at physical retail stores.

Peer-to-Peer Payments:

Quick Transfer money between individuals through phone number

Bill Payments:

Conveniently settle utility bills, credit card bills, recurring payments and other types of bills.

Integration:

Seamlessly integrate with transportation systems, food delivery services, and other payment platforms.

Transaction History:

View and track your past transactions.

Problem Statement

The Google Pay app faces various usability challenges, hindering its overall user experience. These issues encompass navigation difficulties, unclear icons, privacy concerns, and a lack of differentiation between key functions. Addressing these concerns is essential to enhance the app's usability and user satisfaction.

My process

Identify

Current product performance
Pain Points
Objective

Analyze

Empathy
User Analysis

Define

Competitor Analysis
Personas

Design

Wireframes
Mockups

Refine

Usability Testing
Design Iterations

Objective

Streamline the user experience of existing google pay app - by making tweaks and UI / UX modifications for making contactless payments and usage of other services, allowing them to complete tasks with minimal clicks and effort. By focusing on efficient space utilization, user friendliness and intuitive UI, aiming to enhance productivity and satisfaction for users interacting with the app.

Direct Competitor Analysis

Note : This analysis focuses on the ease of use and smooth utilization of the provided services, rather than being centered around business-oriented competitive assessment.

PhonePe is an Indian digital payments and financial services company

Strengths

Well segregated sections Easy to understand UI, features, easy navigation etc leading to faster and more efficient usage of both business and personal transactions / purchases
Pop up Reminder on bills' payment based on history

Weakness

Like Google pay, there is limitation in banking numbers and no. of times in terms of usage.
Too many ads make the app slightly messy to use

Google Pay is a mobile payment service developed by Google to power in-app, online, and in-person contactless purchases

Strengths

Straight forward usage
Minimal features that reduces distarctions

Weakness

Lack of good hierarchy
Counterintuitive UI elements
Non highlighted CTAs
Prolonged actions leading to wastage of time

Paytm is an Indian multinational financial technology company, that specializes in digital payments and financial services

Strengths

Paytm ( prepaid ) wallet doesnt depend on bank servers and is comparitively widely accepted as payment method and doesnt go through bank server failure.
Paytm bank, cashback points etc
Hierarchy in the UI helping the user not to get distracted and get to business.

Weakness

Paytm wallet is not accepted in each and every individual and busniness hence for many people It may not be of importance

User Analysis

Target Group : 18 Years - 50 Years

Entrepreneur

Wants to see the recent transactions in one glance as he is prone to receiving money frequently
Wants to check his bank balance from time to time
Bank transfer for others and self to be and less time consuming